COMM3370

I have enjoyed taking Social Media in Public Relations, I’ve learned a lot. This class helped broaden my perspective of social media and how it is used for corporations. Before I just saw the consumer side, the posts and things that are shared on facebook or twitter. This class showed me more news releases and how they are used with social media rather than traditional releases. I would definitely recommend this class to anyone going into the business world because it shows so much of the business side of social media! I’ve learned so much and can’t wait to use it in my career!

Post 13

Tourism Whistler is very nontraditional and had fun with some of it’s releases! Nontraditional releases and media is very attractive to the younger audience, and if it is unique it is more likely to be shared and create a buzz. This site is definitely geared toward younger people, they seem very online savvy – it is easy to navigate and very content rich! If you are looking for something specific it doesn’t see hard to find. The images are clean, colorful and attractive, these make me more willing to read what they have to say. Their News Releases are actually Social Media Releases, with more information that will be helpful sharing it on the web. They have suggested tweets and hashtags, links to their twitter and facebook page, and the hyper links on the page make it easy to reference the pages.

Target

I LOVE TARGET! They have everything I need and more! I can’t leave there without buying something I did not intend to buy/ also something I didn’t need. Target attracts many different types of buyer personas, one of them being young female adults (ages 18-23). They attract young adults using social media, my favorite in particular being their Target Style Instagram page, this one is definitely geared toward young women. This Instagram profile has cute clothing ideas, party ideas, gifts, accessories, all things you can find in the store. If you like something you see on their page you just click on the link in their Bio and it will bring you to a page where you can shop the same items! Target also attracts many families, they recently put in “markets” and more food so people can do some grocery shopping, they can also get various household items like cleaning supplies, pet supplies, toiletries. For this buyer persona I would use Facebook to speak to these families since most parents will use this particular SM site more than others.

Messages in Social Media Branding

Although this is not a image, videos are very popular on social media! This video from Kate Spade New York is an ongoing “film/commercial series” the brand is promoting their products by showcasing them in these videos. Anna Kendrick has been the star of these funny but awkward videos, they are enjoyable and different. Instead of being the “cool girl”, Anna finds herself in very uncomfortable situations, her personality in these videos really reflect the quirky style of their brand! It seems that people love these videos and look forward for the next ones to follow.

I think Facebook photo Christian Louboutin promotes his new handbag, with sleek lines and a cool image they portray their brand very well. Louboutin is the ultimate designer brand, they are cool and sleek, everyone wants them, and they are very attractive, they send this message in this image.

This Sephora photo shows one of many makeup sample sets they carry. Sephora has many different products and I think that shows in all of their social media photos. They give you a taste of what is in there stores but you don’t get the full experience till you enter one! I think showing different products they carry helps promote store experience. In the comments it seems people get very excited about new products they carry.

#9

Lately commercials have been trying to get attention by being sentimental and sappy. There have been many commercials that have been shared because they made people feel sad or cry. They try to hit a soft spot to make the products seem like they play a big part in your life. In this Nissan Sentra Commercial they have a guy getting rid of his old Nissan Sentra, we assume he has had it for a while. He is at a junk yard where it is getting compressed, he is holding a ‘goodbye’ to his car with his friends. When they leave he is driving a 2015 Nissan Sentra and his friend comments on how cool it is. This is appealing and sentimental to viewers because a car is an essential part in our lives and we have them for a long time, it is hard to let go of something that has been a part of us. They also show that it can be replaced with a new and better version of the car. I also liked the part with the pianist playing Wrecking Ball by Miley Cyrus, which fit in well with the crushing of the car. This was viewed by 20,000 people on YouTube, and much more on TV. Many of the comments are negative about the commercial, people seem to have preferred the older Sentra to the new ones, stating that it was more reliable and ran better.

#8 THE NEW YORKER

The New Yorker, a famous magazine, has a very content rich website. The New Yorker has a lot of white space which is easy on the eyes, and helps to focus on the content. It is very well organized with the categories at the top and articles throughout the rest of the page placed where they are easy to read. The pictures are different sizes, and are also strategically placed so they flow together and still grab your attention. The website also has links to their social media sites, placed at the top for easy access. The same fonts are used throughout the site, and it is easy to read. Sometimes websites have fonts that are unattractive to the reader. The same goes for the categories, when you click on one you want to view it is a similar layout to the home page. Very organized, and attractive to the reader. They really use the white space and fonts well, and the title of the articles are also attention grabbing.

I am a fan of The New Yorker magazine, and they really express their same style on their website! They are very good at keeping things categorized with the variety of articles. At the bottom of the page you  can find a place to sign up for their e-mail news letter, which encourages more viewer interaction. They also have a section of contributors to the site and magazine. There is a lot going on with the website but it is very well organized so it makes it easy to navigate.

MAC AND CHEESE GOES PRESERVATIVE FREE

Facebook post:

Now you can enjoy Kraft Mac and Cheese preservative free! The same great flavor without artificial preservatives and synthetic colors! “These recipe changes are the latest steps in the Kraft Mac & Cheese journey to delight consumers with on-trend updates to meet consumers’ changing lifestyles and needs.” Find our more on the link attached! We want to know what you think, please leave a comment below!

Twitter post:

Kraft announces their Mac and Cheese will now be preservative free! Read the facts here! #Kraft #KraftMacAndCheese #MCGOESPFREE