Target

I LOVE TARGET! They have everything I need and more! I can’t leave there without buying something I did not intend to buy/ also something I didn’t need. Target attracts many different types of buyer personas, one of them being young female adults (ages 18-23). They attract young adults using social media, my favorite in particular being their Target Style Instagram page, this one is definitely geared toward young women. This Instagram profile has cute clothing ideas, party ideas, gifts, accessories, all things you can find in the store. If you like something you see on their page you just click on the link in their Bio and it will bring you to a page where you can shop the same items! Target also attracts many families, they recently put in “markets” and more food so people can do some grocery shopping, they can also get various household items like cleaning supplies, pet supplies, toiletries. For this buyer persona I would use Facebook to speak to these families since most parents will use this particular SM site more than others.

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