#9

Lately commercials have been trying to get attention by being sentimental and sappy. There have been many commercials that have been shared because they made people feel sad or cry. They try to hit a soft spot to make the products seem like they play a big part in your life. In this Nissan Sentra Commercial they have a guy getting rid of his old Nissan Sentra, we assume he has had it for a while. He is at a junk yard where it is getting compressed, he is holding a ‘goodbye’ to his car with his friends. When they leave he is driving a 2015 Nissan Sentra and his friend comments on how cool it is. This is appealing and sentimental to viewers because a car is an essential part in our lives and we have them for a long time, it is hard to let go of something that has been a part of us. They also show that it can be replaced with a new and better version of the car. I also liked the part with the pianist playing Wrecking Ball by Miley Cyrus, which fit in well with the crushing of the car. This was viewed by 20,000 people on YouTube, and much more on TV. Many of the comments are negative about the commercial, people seem to have preferred the older Sentra to the new ones, stating that it was more reliable and ran better.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s