Target

I LOVE TARGET! They have everything I need and more! I can’t leave there without buying something I did not intend to buy/ also something I didn’t need. Target attracts many different types of buyer personas, one of them being young female adults (ages 18-23). They attract young adults using social media, my favorite in particular being their Target Style Instagram page, this one is definitely geared toward young women. This Instagram profile has cute clothing ideas, party ideas, gifts, accessories, all things you can find in the store. If you like something you see on their page you just click on the link in their Bio and it will bring you to a page where you can shop the same items! Target also attracts many families, they recently put in “markets” and more food so people can do some grocery shopping, they can also get various household items like cleaning supplies, pet supplies, toiletries. For this buyer persona I would use Facebook to speak to these families since most parents will use this particular SM site more than others.

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Messages in Social Media Branding

Although this is not a image, videos are very popular on social media! This video from Kate Spade New York is an ongoing “film/commercial series” the brand is promoting their products by showcasing them in these videos. Anna Kendrick has been the star of these funny but awkward videos, they are enjoyable and different. Instead of being the “cool girl”, Anna finds herself in very uncomfortable situations, her personality in these videos really reflect the quirky style of their brand! It seems that people love these videos and look forward for the next ones to follow.

I think Facebook photo Christian Louboutin promotes his new handbag, with sleek lines and a cool image they portray their brand very well. Louboutin is the ultimate designer brand, they are cool and sleek, everyone wants them, and they are very attractive, they send this message in this image.

This Sephora photo shows one of many makeup sample sets they carry. Sephora has many different products and I think that shows in all of their social media photos. They give you a taste of what is in there stores but you don’t get the full experience till you enter one! I think showing different products they carry helps promote store experience. In the comments it seems people get very excited about new products they carry.

#9

Lately commercials have been trying to get attention by being sentimental and sappy. There have been many commercials that have been shared because they made people feel sad or cry. They try to hit a soft spot to make the products seem like they play a big part in your life. In this Nissan Sentra Commercial¬†they have a guy getting rid of his old Nissan Sentra, we assume he has had it for a while. He is at a junk yard where it is getting compressed, he is holding a ‘goodbye’ to his car with his friends. When they leave he is driving a 2015 Nissan Sentra and his friend comments on how cool it is. This is appealing and sentimental to viewers because a car is an essential part in our lives and we have them for a long time, it is hard to let go of something that has been a part of us. They also show that it can be replaced with a new and better version of the car. I also liked the part with the pianist playing Wrecking Ball by Miley Cyrus, which fit in well with the crushing of the car. This was viewed by 20,000 people on YouTube, and much more on TV. Many of the comments are negative about the commercial, people seem to have preferred the older Sentra to the new ones, stating that it was more reliable and ran better.